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Neonmedia

“Collaborating with Orangit is not only central to our business and strategic development but also fun and inspiring.”

Jari Lähdemäki

CEO, Neonmedia Oy


Initial Situation

Neonmedia Oy, part of the Keskisuomalainen media group, acquired a digital signage software solution from Mastercom Oy at the end of 2022 as part of a business acquisition. Since the deal, Orangit has been involved in maintaining and developing the software to align with Neonmedia’s strategic business goals.


Implementation

Orangit took over the system in spring 2023 through its continuous services team. Since then, Orangit has handled not only the resolution of critical issues and routine maintenance updates but also minor feature development and enhancements. These efforts have been carried out according to an agreed agile partnership model and Orangit’s service framework.


Results

As a result of the collaboration, Neonmedia has been able to focus more effectively on its growth strategy and plans for international expansion. Together with the Orangit team, the software has been developed to support Neonmedia’s digital bus displays, which reach over 2.5 million Finns weekly. The system’s reliability has been maintained at an exceptional level (current uptime approximately 100%), and new functionalities have been systematically built as Neonmedia expands into new areas of digital bus displays and digital outdoor advertising in Finland and abroad.

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